In today’s competitive business environment, customers believe completely in ‘seeing is believing’. No amount of buzzwords and hype can induce them to make the purchase unless substantiated with real evidence. Hence, today the concept of “Try before you buy” is quite popular among marketers and customers. This time tested marketing mantra helps marketers to convince customers of a product’s effectiveness.
* Product demonstration or evaluation systemis a powerful marketing technique to
* Show customers the actual features and capabilities of a product/products
* Allow customers to see, feel and use a product/products
* Capture the imagination of the customers
* Convince the customers about product benefits
* Persuade the customers to actually buy the product/products
However, a product demonstration is not an easy affair as it sounds to be. It involves significant logistical and operational challenges such as loss of demo equipment, monitoring problems, inadequately tested equipment, delayed delivery or mismanaged returns, and so on. This can lead to not just cost issues but also affect an enterprise’s prospects very badly. For instance, lack of proper management can negatively influence the potential sale of the product. However proper demo loanermanagement or field asset management comes at a price. The field engineers would have to spend a considerable amount of their valuable time in managing demo equipment, which could have otherwise been spent in front of customers convincing them about a product.
Therefore, what enterprises need is a world class and industry-leading demo loaner management solution that helps enterprises in building a customized program that suit enterprise needs, supported by world-class system integration, operations, warehouse, logistics, and distribution infrastructure. The following are some of the advantages of collaborating with a solution provider having expertise in demo loaner management.
Advanced Tracking Technology
The advanced tracking technology helps to reduce equipment loss by up to 80%.
Web-based Program Management software
The software helps to track Assets throughout all phases.
Extensive Support Team
It includes demo-loaner help desk, logistics management, equipment test and upgrade, demo pool management, demo pool turns optimization.
Managed calibration and update/upgrades
Trained technicians on-site, if needed.
Reduce Costs and Add Efficiencies
Saves organization the cost of time, money, and effort in setting up a complete supply chain solutions.
Thus, an effective demo loaner program helps marketers to get their demo products into customers’ hands faster, cost-effectively, and more reliably. Besides that, such a solution also ensures that the marketers get them back to make the product ready for the next demo faster and more economically.
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